Patagonia Interactive Booth (concept)
Concept commercial designed around an interactive patagonia booth
Concept commercial
The middle of the scene hosts an ice sculpture looking booth with orange edges. The booth is designed in a way that store visitors can enter & choose an environment while wearing Patagonia clothes.
After choosing, environmental elements like wind and rain will affect the person standing inside. To give the person an idea of what it would be like to wear these clothes in extreme weather elements.
To show what the concept would look like in real life, we designed a full store front displaying the interactive booth.
To bring the outside inside.
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Outside.
We presented our interactive booth design in several outdoor scene’s, with extreme weather conditions surrounding the orange glass sculpture. This as a way of connecting the outside, inside.
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Clothing Label.
The custom made interactive clothing labels introduce the customer to our concept, to capture their attention and redirect them to our interactive booth.
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Inside.
Our instore display gives the customer a short and clear explanation on how our system works, before setting foot inside and enjoying our experience.
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Experience.
The 360° LED panel surrounding the customer with extreme weather conditions affecting them wearing Patagonia outfits.
Behind the scene’s
